We amplify, make spaces for and build communities with South Asian Americans.
Red, White and Brown facilitates substantive conversations about culture and politics through the lens of race and identity — via journalism, social media and events. Subscribe to our newsletter.
So why Red, White and Brown?
There is a need for conversations where (1) South Asian American communities can own and share their own authentic stories at a time when (2) we are increasingly growing in population and prominence in public and private sectors across the United States and (3) much of the South Asian experience is funneled into a single story, which glosses over diverse stories in our communities.
So what makes us different?
South Asian Americans have been undercovered and underrepresented in a complex way in the news media. We recognize that is a gap, but there are others solving that problem.
The gap we are tackling is a place for people to process the news, understand how it impacts them and provide ideas about how they want to see themselves represented.
Our goal is to establish a genuine feedback loop with South Asian American communities. We are experimental, prototyping new methods of engaging communities through text messaging, theatrical plays and (virtual and in-person) events.
We believe in representing a diversity of South Asian American experiences — and that includes diversity of geography, community/caste, family and thought. We recognize South Asian communities, spaces and conversations can look different on the U.S. coasts compared to their presence in smaller or mid-sized cities.
At the end of the day, we’re journalists and believe in accuracy and fairness.
We like to collaborate.
Weekly newsletter
The Red, White and Brown newsletter spurs conversations about an issue in the news or features an essay about topics related to Asian American communities. Hosted on Substack, the newsletter continues to grow readers from across the United States and beyond.
Interview series on Twitter Spaces + Instagram Live
This social media series features 30-minute live audio conversations that are open to anyone. Topics have focused on issues that impact Asian American communities, including about building representation in pop culture to political engagement with AAPI voters to the “bamboo ceiling” in the workplace.
Engagement project on Instagram
In an experiment to engage with South Asian Americans on Instagram, this social campaign asked people 20 questions about identity. The responses spurred story ideas and built a foundation for building relationships with community members.